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Daughters Of Simone started out of a notion to do something different in the big wide world of wedding dresses. The name was inspired by the philosopher Simone de Beauvoir, a woman who did her own thing, took names, and always left a mark during a time when that just wasn’t cool for women to do. She is the heart & soul of DOS and the label strives to sprinkle her in everything they do. A Daughters Of Simone bride is just this way. Uniquely herself, and unafraid to challenge the status quo to create a life she wants.
Meet sisters Ashley & Brittany Castanos, the girls behind the label. Children of a carpenter father and an abstract artist mother meant their upbringing was anything but traditional. For as they can remember they were encouraged to find what they love and go after it with everything they’ve got. A typical childhood activity of theirs consisted of throwing on trash bag smocks, setting up a canvas on the backyard lawn, and splattering colorful paint wildly about until a masterpiece submerged. Independence, self determination, and creativity were very much the cornerstones of their formative years.
Daughters Of Simone was born nearly four years ago during a time when Brit began to question her lack of connection all things weddings. Inadvertently this notion sparked a desire to bring romance and authenticity back into these celebrations. To get there Brit began experimenting with vintage pieces she dug up at local thrift stores. As demand began to pick up Brit soon dragged her kid sister, Ashley, into the mix who would host regular bridal fittings out of her S.F. apartment. Not long after a partnership began to form and since completing her masters degree Ash has come on (officially!) as full time partner. What started with just a handful of re-constructed vintage gowns has since grown into a brand that offers a curated vintage section and four in-house designed collections.
Ash and Brit are inspired by their mothers very own 1970′s shoulder-baring wedding gown, backpacking trips through Indonesia and Australia, and from the soul-baring & tenacious women of the world who remind them to keep charging forward.
“Romance and antique lace, blossom trees and billowy sleeves…this is what young love should feel like.”
– Daughters Of Simone