Our Story

 

Daughters of Simone_2015_Collection-5715Daughters of Simone is a romantic non-traditional bridal gown company in (recently moved to) New York City. Fused by what inspires us, along side the fashion muses of years gone by, we aim to make each gown their own… Something we would want to wear, or maybe that others would want to wear also. We love that all of our gowns are unique, with an original story that our brides breathe new life into. Because we see our girl as an individual, this is not just any other bride getting married and the dress must represent that.

 The name Daughters Of Simone was inspired by the philosopher Simone de Beauvoir. She was a rebel of her time who created a life solely around what she stood for when being your own woman made you a radical. We’d like to think that our brides are just this way. Uniquely themselves, and unafraid to challenge the status quo to create the life they want. Here, there’s a sense that because of courageous women like Simone, marriage has evolved into a really beautiful thing between two people… Something completely about celebrating love, and spending a lifetime of adventure together. Daughters Of Simone aims to capture this spirit.

“Romance and antique lace, blossom trees and billowy sleeves…this is what young love should feel like.” 

 - Daughters Of Simone

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About the owners:

 For as long as sisters Ash and Brit Castanos can remember they have been encouraged to find what they love and go after it with everything they’ve got. A typical childhood activity of theirs consisted of throwing on trash bag smocks, setting up a canvas on the backyard lawn, and wildly splattering colorful paint around until an “abstract” masterpiece submerged. Independence, self determination, and creativity were very much the cornerstones of their formative years. Children of a carpenter father and an abstract artist mother meant their upbringing was any thing but traditional.

 
The beginnings of Daughters Of Simone began nearly four years ago during a time when Brit began to question her lack of connection to the big wide world of all things weddings. Inadvertently this notion sparked a desire to bring romance and authenticity back into these celebrations. To get there she began experimenting with vintage pieces she dug up at local thrift stores. As demand began to pick up Brit soon dragged her kid sister, Ashley, into the mix who would host regular bridal fittings out of her S.F. apartment. Not long after a partnership began to form, and since completing her masters degree last summer Ash has  come on (officially!) as full time partner. What started with just a handful of re-constructed vintage gowns has since grown into a brand that offers a curated vintage section and three in-house designed collections.  Ash and Brit are inspired by their mothers very own 1970′s shoulder-baring wedding gown, backpacking trips through Indonesia and Australia, and from the soul-baring & tenacious women of the world who remind them to keep charging forward.
 
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