Daughters Of Simone was drafted up nearly 12 years ago with a passion to shake up the linear order that was then the bridal industry. The brand’s name had to follow this conviction and so was inspired by the visionary ‘Simone de Beauvoir’, a woman who did her own thing and went her own way during a time when women’s futures were rigidly predetermined. Simone is the backbone of Daughters Of Simone and the brand fuses her spirit into everything they do.
Self-taught Daughters Of Simone designer, Brittany Castaños uses her collections to tell stories about women that usually go unseen. Coined the "Strong willed child," Brittany was raised by former California hippies. Soon after attained a degree in Cultural Anthropology, Castaños stumbled her way into the bridal industry--allured by the opportunity to upset the puritanical and antiquated views of the "Virgin bride." Brittany is an American of Swedish and Mexican ancestry, has a 3 year old son (Jude), and lives in Fresno, California.
Silhouettes are inspired by the free flowing era of the 1970s with fabrics comprised of scalloped crochet-laces and 100% buttery silks. Each style is meticulously examined for fit, often going through as many as 7 revisions before approval is secured for production. ‘Daughters’ taps into that sense of nostalgia, freedom and originality that so compliments the resilience of the female spirit. By wearing any piece by Daughters Of Simone you should feel like…yourself.
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